SNPT provides a suite of social marketing features, some of which leverage the power of your Instagram Professional (creator/business) account. Getting this connection fully set up can be tricky given that Facebook (who owns Instagram) requires that your Instagram Business account is linked via a Facebook page. 

1. Make sure you have a Facebook page for the account / business you are connected with on SNPT.

To setup your Instagram business account, you'll first need to create a Facebook page for the account / business. Having done this, head into the Page settings as shown below, and then click into the 'Instagram' section.

Here you'll be able to connect the Facebook page to your Instagram account, which will convert to an Instagram Business account if it is not already.

2. Connecting your SNPT account to your Instagram account

Assuming you have done the above correctly, you will be ready to connect to your SNPT account to your Instagram business account when prompted via:

  • Influencer lookups
  • Discover
  • Influencer Campaigns
  • People Power Campaigns

You'll be presented with a screen similar to the following:

Simply click on 'Connect with Facebook', approve all the requested permissions and you're done. You should now

Having trouble connecting?

The complex nature of the arrangement and its many moving parts (Facebook account, Facebook page, Instagram account, multiple page users etc) can lead to a missing link and an error on SNPT when authenticating. In most cases, going to your SNPT Account Details ( Main user menu > Account details > Connected accounts) section and clicking to 'Reconnect Facebook' should solve the problem, and is the recommended first step.

Check your Facebook account

You may find your SNPT account's connection to your Instagram Professional account suddenly stop working. In many cases this is down to Facebook temporarily halting the connection and requiring you to log into your Facebook account and simply confirm yourself as a user or approve terms and conditions for example. Resolve this by heading into your Facebook account and taking the necessary action, before retrying the Facebook connection from your SNPT connected accounts section.

Confirm your Facebook page role

As a reminder: we connect to your desired Instagram Professional account, via a Facebook page that your Facebook account has a role on. Importantly, the Page Role that you are given on the page must be either: Admin, Editor or Moderator. Any of the other roles (e.g Analyst or Advertiser) will not provide the necessary abilities to allow for the SNPT's features to work.

Ensure all permissions are enabled at Facebook

A likely cause of error is changes to your SNPT permissions settings at Facebook, either by yourself or one of the other users who may have a role on the Facebook page. If you are having trouble fully connecting with SNPT, or have found your connection to no longer be working, please try revisiting your Connected Accounts section, and clicking to 'Reconnect Facebook' as above, before ensuring all permissions are enabled as followed:

Now, from here you want to ensure that all the permissions listed are enabled - as if any are not enabled, you will be prompted to re-connect:

Finally click 'Done' and then 'OK' to complete the process and to be sent back to SNPT to complete the process. You should now be fully connected. Any problems? Reach out to us at support and we'll do our best to get you up and running.

"No Instagram Business account ID detected"

When authenticating with your Facebook account in your SNPT profile, you may see the following error. This will show in the scenario where you do have an Instagram Business account, correctly hooked up to a Facebook page (which your logged in Facebook user has a role on) - but where Facebook is not providing the necessary Business account ID information, which we need to be able to process API look ups to Instagram.

This scenario is sadly a bug with the Facebook platform, that they are aware of and working on. In the meantime, they propose the following solution, which we would ask that you try. Should authentication still be failing for you, do reach out to us.

  1. Head into your Instagram App and switch your account from Business account, back to a regular account
  2. Head into Facebook, go to the Settings of your businesses Facebook Page, then into the Instagram section of the settings - and re-log in there, upgrading your Instagram account back to a Business account in the process.

This is essentially the tried and tested IT solution of: "have you tried turning it off and on again" and will hopefully get you back up and running. Do note though, that you will lose the previous media insights data in your IG business account, which you may want to save first. Data will collected as per normal once you are back on a business account.

Still needing help? 

Write into support and we'll look into the matter. Please include your Facebook ID when contacting us, which you can find out via this helpful website.

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