Once you have created your shoppable gallery by adding product links to images, you need to think about how you are going to get your customers to see your shoppable Instagram feed.
How to add your SNPT Shoppable Gallery link into your Instagram bio:
- Copy and paste your Shoppable Gallery link into your Instagram bio (you can find the link right next to your Instagram username on the main page)
2. Once you have copied the link update your Instagram profile link by visiting your Instagram Profile. (Icon highlighted below)
The statistics we have collected show that brands who direct users to a sandwich page enjoy a much higher sales conversion rate than those who direct users to a homepage. When a sandwich page is used, conversion rates sit at between 3% - 8%. When a homepage is used, conversion rates sit at between 0.5% - 1.2%.
Alternatively you can decide to put your own link instead of a SNPT link in your Instagram profile. Simply copy and paste the URL of the page you embedded your shoppable Gallery on into your bio to direct them to a dedicated “Shop Instagram” page on your website.
Here some other example of brands that have chosen to do so:
It’s important for you to know exactly how much traffic is coming from your Instagram account to your website.
Once you have launched your Shoppable Instagram, you can start tracking the number of customers and conversions by using social content. Take a look at this guide for info on how to set this up.