What are People Power Campaigns?
People Power campaigns let you boost your sales via happy customers mentioning you on Instagram. Capture their email for a small reward and encourage them to create an Instagram post that mentions your brand for a larger reward.
How do I create the coupons to send to customers that join the People Power Campaign SNPT card?
All coupons need to be generated by you via your store. Coupon parameters (e.g. duration, how many times can be redeemed etc) are set by you via your store. We recommend to create a list of unique coupon codes valid for you and a friend so that you will be able to track your best customers.
Where can I embed the People Power Campaign card?
The People Power campaign widget can be installed in different part of your website e.g Homepage, Thank you page, Shop Instagram page etc.
View here How to start a People Power Campaign
Can I create multiple People Power campaigns?
Yes, you can have multiple campaigns running at the same time, as long as each campaign is using a different #hashtag. Snapppt will not allow you to use a hashtag that has been used previously in another campaign.
You can see which campaigns you have created and also which ones are live within the campaign summaries page.
How many times the coupon sent to my customers can be used?
It's up to you to create and configure your coupon parameters in your store
If your website is with Shopify or WooCommerce you can refer to our guides on how to create coupon codes:
How to create coupons - Shopify
How to create coupons - WooCommerce
How do I stop a campaign?
When your campaign has ended or you would like to stop sending out coupons, go to the campaign page to see all of your created campaigns. Change the status of the campaign from active to draft.
How many coupons do my customers receive?
All customers/visitors that join the People Power Campaign via the SNPT card will get a coupon (That's the 'Email Reward' you have set up in your dashboard) once they sign up and if they post on Instagram and mention @yourbrandname they will get another higher value coupon (That's the 'Instagram Reward' you have set up in your dashboard)
Is the data collected in accordance with the new European GDPR rules?
Yes absolutely Snapppt is collecting data in accordance with European GDPR rules
Will I have access to the email of the customers/visitors?
Absolutely. In you back office you will be able to see both the email and the Instagram account of all the campaign participants
Can the campaign participant get a different incentive depending on their engagement?
Each participant will get the same incentive within the campaign, depending on the parameters you have set for the 'Email Rewards' and for the 'Instagram Rewards' in your online store.
You can reach out to the participants who have had the highest engagement to request images for future campaigns or potential collaborations.
You may have just uncovered the next micro influencer!
What's the difference between People Power Campaigns and a traditional referral programme?
A referral program encourages customers to refer a friend in order to receive an incentive. This means that your customer base grows by getting your customers to promote your business for you.
People Power Campaigns boost your sales by rewarding your happy customers who mention you on Instagram hence reaching a wider audience. Instead of a one to one referral is one to many. It also helps increase your email customer base along with accumulating a library of content that your customers have created and that you can curate a repurpose as social proof on your website.
People power is a flexible solution allowing you to run multiple types of campaigns and incentivising your customers with something that they are interested in.
When do you stop tracking a campaign?
Snapppt will track a campaign as soon as it is made live. We will automatically detect all posts of customers that have joined via the SNPT card and that have mentioned @yourbrandname in their post caption
[ When a participant has joined the campaign, Snapppt will look for a post from that participant for 30 days. We will send a reminder 7 days after they have joined the campaign.
After 30 days, we will then stop looking for a post on that participants Instagram.
If a post is detected on the participants Instagram, Snapppt will reset the clock and then look for an additional 30 days for any further posts. ]