Who better to spread the word about your brand than the customers who already love it?!

People Power Campaigns in a nutshell -
is an automation platform used to turn customers into brand promoters. At scale.

  • Brand creates a campaign "Join the tribe" and offers a reward for the customer if they post about your brand with @brand #hashtag 
  • Campaign with a unique URL can be copied and pasted into emails, your Thank you checkout page, your Insta bio link, a story swipe up link, Facebook/ Google / Twitter ads, banners, your order confirmation / shipping emails etc. to link customers from anywhere to take part in this campaign.
  • Customer "Join the tribe" with their Instagram account.
  • Customer posts Instagram content about a brand using @brand #hashtag
  • Customer receives an incentive on their next purchase. 
  • Customers audience sees this, get inspired and becomes a customer. 
  • The cycle repeats. 
  • Brands collect info about customers, Instagram username and email. 
  • Brand increases engagement and grows customer base.  
  • Brand generates a content library from customer posts to be used as UGC social proof and shoppable galleries.
  • Brand uses UGC in marketing, increases trust with customers again increasing engagement. 

These campaigns are great for connecting with your audience. Creating a campaign is super simple and will start to help you to collect and expand your customer base. It is also an opportunity to aggregate content which can be repurposed within your marketing. 

Your customers will create and post content to Instagram and receive a reward in return. 

As the brand, you will collect their email and Instagram username and then also repurpose the images in future marketing. 

Incentivise your customers to do all of the hard work for you! 

Create a hashtag campaign with a few clicks, to give you new marketing material to use, increased reach and a wider audience. 

To get it set up, you will only need a few things - 

  • A Snapppt account https://www.getsnapppt.com/  (if you are not a Snapppt user yet)
  • Create a coupon on your e-commerce store or work on a equivalent incentive
  • Create a campaign and decide which #hashtag campaign you want people to use for this campaign 
  • Invite customers to "Join the tribe" by copying the unique URL link into emails, your Thank you checkout page, your Insta bio link, a story swipe up link, Facebook/ Google / Twitter ads, banners, your order confirmation / shipping emails etc. to take part in this campaign.
  • Go live

Get customers engaged and shopping more. Increase the reach by letting your customers spread the word. 

To get started check out this guide.

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